Running out of candy and making innocent, sugar-hungry children cry is a fear many of us have on Halloween. So we created a short horror film – directed by Dan Trachtenberg (10 Cloverfield Lane and Prey) and starring Keke Palmer – and hid $1M worth of promo codes in the film, so no one experienced the horror of an empty candy bowl.
Most of us don’t have time for breakfast at home, so the most important meal of the day has become the most contested meal for Quick Service Restaurants. To help Taco Bell stand out, we took a familiar Taco Bell dessert, repackaged it, and launched it like it was a brand new product.
Running brands often focus on how their product helps athletes be faster, lighter, cushier. So, for Ultraboost we created three short films that highlight why running is not just for elite athletes, but can be a tool to help people overcome personal and perceived challenges in life.
A run club coach became a father figure to prisoners. An LA model lost both legs but found a new way to live. A soccer player turned a stereotype into unstoppable ambition.
To announce Uber Eats is delivering PetSmart to pet parents everywhere, we designed and built the ultimate pet house, filled it with PetSmart product, held an open house in NYC, then listed it for sale on Zillow and made the virtual tour shoppable.
While food delivery was fighting it out over promo codes, Uber Eats teamed up with Popeyes and offered customers the change to eat like their favorite hip hop group. Migos had Popeyes on their tour rider, so we turned that into the first celebrity menu (yep, even before McDonald's).
How does a fast food brand stand out during the NBA Playoffs with no official sponsorship? We got the two best dunkers in the league – who vowed to never do the dunk contest – to agree to a tender dunking contest. Popeyes Most Dunkable Meal was an Uber Eats exclusive bundle that came with a mini hoop that held a Popeyes sauce, so the joy of dunking could be experienced at home.
To promote ride safety we created Famous Rides, a new platform that gives Uber Riders the chance to hail a pop culture staple during Halloween.
We got the word out with influencer social content, CRM, and an in-app takeover. The concept drove plenty of earned media, even pulling up on of Adage’s Best Halloween Campaigns of the year.
We showed the world’s biggest gaming community they never have to hit pause by fueling a five day Twitch livestream with Wendy’s deliveries.
CJ McCollum was the new face of Papa Murphy's and we were asked to make social content that would appeal to his audience. CJ McCollum is a journalism major and he's interviewed the Commissioner of the NBA, so who better to ask CJ the hard questions about basketball, life, and pizza than CJ?
MLB The Show's core target is mostly a sports gamer. So we set out to show why every gamer would love playing The Show. We launched the newest version of the game with a campaign that included broadcast, a custom site, and more social content than games in an MLB season. It made the game the biggest seller in the history of the franchise with +20% growth.
We created a new show that brought together baseball and gaming culture, and allowed us to talk about life, baseball, and what's new in the game. Each episode aired on MLB Network nationally and was featured on MLB The Show's social channels.
People will remember you for what you did, not what you said. MLB The Show celebrated David Ortiz's retirement by bringing this truth to life on his final trip to the city that liked him least.
The tour culminated with another poster: this 34/34 limited edition poster featuring his iconic swing – one avatar from each year he was in MLB The Show. Social followers could win it by sharing a great #FarewellPapi story.
In motorsport it takes a lot of money to race. Gran Turismo Sport changed that. The game now has the same rules, regulations, and rewards as pro racing. It’s racing for everyone. This was the idea for the launch of the campaign. We signed four professional drivers from GT Academy – the school that took gamers and turned them into professional drivers. Each driver gave a masterclass on racing – in real life and in Gran Turismo.
Duraflame equals instant ambience for your home, so what would the walls say if they can talk? That's the question we answered for this digital campaign. Larry and Judith Wall showed up in social media, banner ads, and on Duraflame's website.
A broadcast spot to launch Lebron James' 10th anniversary shoe.
